Washington’s Lottery

Holiday Scratch Broadcast

Encouraging people to buy lottery tickets at the holidays in a year like 2020 felt like a tall order. But we decided to lean into the realities of this year and find the humor and warmth in small joys and moments of connection. Enjoy the Good Stuff was our way of acknowledging that this year will be hard but there just might be a few small silver linings to come out of a holiday season like no other.

While this was originally intended to stay online only, our clients loved the spot so much that they asked us to run it in broadcast as well.

Role: Writer, Lead Campaign Creative

Contributions: Concept, Script

Agency: Wunderman Thompson