Microsoft OneDrive

Video

Tapping into our new brand voice, we produced six quick-hit videos to land the idea of OneDrive saving the day, with “Save the _____, save yourself” as our mini-campaign line.

Every spot starts with a person in the middle of an uncomfortable, uninspired, or awkward situation that could’ve been avoided if they’d saved their files. Partnering with Vossler for production, we used custom technology to film all six spots, in six different environments, in one day.

All videos:
Kitchen Disaster
Save the Instructions
Bad Presentation
Uninspired
Lost Photo
Worst Opening Night

Role: Writing, concepting

Contributions: Saw this through from concept to casting to production.

Agency: Breadnbutter
Production: Vossler

Brand Voice

OneDrive was looking to establish a bigger social media presence with a relateable voice. We wrote tweet upon tweet, leaning into those human moments in work and life when having your files saved in the cloud really made your day, or when not saving something left you hanging.

Role: Writing, concepting

Contributions: So many tweets.

Agency: Breadnbutter