Microsoft CRM Emails

Windows & Surface

My team and I managed Microsoft's customer retention program, building a relationship with our clients, gaining trust in our abilities, and pushing the creativity and functionality of email newsletters. 

We also built a new onboarding email series and website for Surface customers, establishing a content series to help them with their new device in the first week of ownership.

Our email for the launch of Surface Go resulted in over 50% of pre-order sales for the new device. Our 5-year anniversary email was the highest performing Surface email ever at the time. 

Roles

• Concepting

• Writing

• Overseeing junior writers

• Presenting to clients

• Collaborating with design, strategy, and account